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Aquent Expands Offering With New Agency Screening and Selection Practice

PRESS RELEASE

Aquent, the world's largest staffing firm specializing in solutions for creative and marketing organizations, announced today that its consulting group has launched an agency screening, review, and selection practice. Peggy Mitchell-King, a noted consultant with expertise in agency reviews, will lead the practice.

Aquent Consulting's new practice builds on its parent company's unparalleled experience supporting the staffing needs of creative and marketing organizations. The team's proprietary methodology, known as the Aquent Affinity Index, leverages this knowledge to quantitatively model and predict future agent-client success — increasing the likelihood of a successful, enduring relationship. Mitchell-King, a seasoned marketing professional, brings both agency and client experience to the practice's distinctive offering.

"Our clients take the agency screening, review, and selection process very seriously, since these relationships are critical to their success," said Nina Eigerman, President of Aquent Consulting. "We anticipate great interest in our forward-looking, data-driven methodology and the new insights it will bring to an often subjective process."

Mitchell-King added, "Aquent Consulting's experience, methodology, and team will make our offering unique and valuable to clients. We look forward to helping organizations make better decisions as they screen, review, and select their agency partners."




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