Results of the red dot award: communication design 2007
The results have been finalised: 3,880 entries from 34 nations were examined for outstanding design quality by this year's jury consisting of twelve international design experts. Three-hundred and thirty-six works received an award, twenty-seven of them a red dot: best of the best for particularly groundbreaking design achievements.
Sensitized to the international competition
According to the jury, the quality of the 3,880 entries is exceptionally high, and the works clearly reflect the sensitisation to the market's increasing globalisation. "Companies have finally become aware of the exposed role design plays in the international competition," Professor Dr. Peter Zec, initiator of the red dot design award, resumes the results of the competition.
Ricefield Campaign for Oryza, awarded the red dot
Design: Y&R Germany
Trendsetting brand staging
In this year's red dot award: communication design, brand staging ranks number one. Modern communication design allows customers to experience a brand and leaves them with a lasting impression. 'Style groups instead of target groups' is the motto for successful positioning in a global market. In our time, dominated by moving pictures, it was a special challenge to create clear and informative communication design that captures the essential message successfully with regards to graphics as well as innovation, according to the jury's unanimous view.
The packaging design and brand development "MegaVega" by Christian Vagedes awarded the red dot
Nominated for the red dot: junior prize
Awards presentation and special exhibition
The award winners will be honoured on 6 December 2007 at the festive awards presentation in the Essen "Casino Zollverein" and at the opening of the special exhibition in the red dot design museum.
Competition documentation
Just in time for the awards presentation, the "red dot communication design yearbook 2007/2008" will be published. The yearbook has become an established reference work of contemporary design. It is published by the in-house publishing company, the red dot edition.
red dot (junior) for the "Ninth Letter Literary and Arts Journal" by the University of Illinois at Urbana-Champaign
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