AUBURN HILLS, Mich., Aug. /PRNewswire-FirstCall/ -- As a new chapter begins in its 82 year history, The New Chrysler is launching a national corporate advertising campaign Aug. 6 with the theme, "The New Chrysler: Get Ready for the Next Hundred Years." The advertising was announced today at a press conference signifying the first day of the new Company, under the majority ownership of New York-based Cerberus Capital Management.
The campaign consists of print, internet and radio ads that introduce The New Chrysler company name to the public and reflect back on the Company's product, innovation and technology leadership of the past as well as what can be expected in the future - the next hundred years. The Pentastar logo -- which adorns the Company headquarters and was the corporate symbol of the Company for more than 40 years -- has returned as part of The New Chrysler company logo.
The campaign's overall message conveys the pride, passion and commitment The New Chrysler has for building great vehicles, and creates excitement for what the future holds - new industry-leading cars and trucks with cutting-edge technology, high quality and increased fuel economy.
"We have a bright future with the best showroom line-up ever including the all-new Dodge Grand Caravan and Chrysler Town & Country minivans that will soon be arriving at dealerships, " said Steven Landry, Executive Vice President - North America Sales and Marketing, Service and Parts. "This is an incredibly important time for The New Chrysler and we want to make sure that people know the product milestones and innovations that have made this company what it is today, and where we are going in the future."
The New Chrysler corporate advertising campaign is scheduled to run in the United States through the end of August. Elements of the campaign will be used in Canada, Mexico and Puerto Rico.
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