D&AD has a firm commitment to promoting good advertising and design to the business community.
Through the Creativity Works programme, D&AD, working together with prestigious business partners, develops a new series of case studies selected from the D&AD Global Awards. The case studies explore the relationship between client and creative, express lessons learnt on achieving business effectiveness through creative excellence, and advise on nurturing creativity in the workplace.
D&AD also runs a series of Creativity Works seminars and networking events for senior business and marketing people further to investigate the advantages of creativity and risk-taking in business.
D&AD's Creativity Works 6 is the latest collection of some of the best examples of creativity in business selected from the D&AD Global Awards 2006.
You will find case studies that follow the stories behind organisations for whom a commitment to investing in the best creativity has delivered tangible business success.
Focussing on the use of creativity and innovation in business, Creativity Works provides valuable insights into the relatonships behind some inspirational brand-driven creativity.
The Creativity Works case study series is part of D&AD's Enterprise Programme. Enterprise works to champion creative excellence in the corporate arena as well as bringing businesses and their creative partners closer.
View Creativity Works at: http://www.dandad.co.uk/inspiration/creativityworks/6/
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Blackburn and Simon Elliot
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