Dates and locations:
September 13-14, 2007, New York City, USA
The seminar will be from 9:00 until 5:00 on Thursday, and from 9:00 until noon on Friday. This seminar will be held at Crown Plaza Times Square Manhattan Hotel, located at 1605 Broadway, New York, NY, 10019, tel. 212-977-4000.
Over the past 70 years, the number of Americans who say they are very happy has slowly inched down—even as the number of products intended to make people feel good about themselves has exponentially increased. Clearly there is a disconnect between what brands promise and what they deliver.
This seminar explains how to overcome the gap between creating products that satisfy customers and actually helping people to be happier.
They focus on three areas where brand experiences could be much more effective: understanding how different people experience happiness, how design can impact happiness, and new measurements that can better capture the effect on offerings.
For each area of focus, they will discuss strategic and practical frameworks. Through case work and team exercises, they will apply the frameworks to real life situations. Participants leave understanding the differences between affecting loyalty and affecting happiness, and between innovating to satisfy and innovating to matter.
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