ALPHARETTA, GA.— White is universally loved by trendy, up-and-coming designers as well as those who are more seasoned or conservative. For designers who prefer the clean look and performance of smooth, white papers, the STARWHITE® Writing, Text and Cover brand from Neenah Paper has been freshly revised. It now offers a selection of Whites for All Occasions. Known for its extraordinary printability, STARWHITE is now also North America's first 100 percent FSC-Pure, Green-e certified and Carbon Neutral brand.
There's no limit to the kinds of stellar designs you can create using STARWHITE Papers — all while staying true to your personal and business interests of being environmentally responsible. The expanded range of Whites can serve as the backdrop for anything whether intense, brilliant colors or warm, subtle tones.
Now, graphic designers can also see the softer side of Neenah. In this revision, Neenah is introducing an exciting addition to the brand, a "Soft Touch" finish that will be available in the Sirius and Natural colors in 110 lb. Cover. Soft Touch is sure to become a "destination paper," one that designers seek out and specifically look for opportunities to use.
According to Jim Lindbeck of Wisconsin's Independent Printing, which printed the current STARWHITE Paper Swatchbook, "The new Soft Touch finish has an extraordinary finish, is delightful to the touch and is an exacting sheet to run through a printing press. It has a soft, organic, vinyl-like surface that provides incredible four color, foil and embossing opportunities."
White Hot
Joining the existing palette of four whites and two pearlescent flash colors, which includes Sirius (98+ brightness blue white), Tiara, Archiva, Natural, Flash Pearl and Flash Blue, are two new flash colors: Flash White and Flash Natural. The swatchbook's printability section shows how the metallic finish adds impact to photos and PMS inks.
"With the new energy and life we're putting behind this incredibly well-known brand, we are already receiving tremendous response from the new swatchbook," says Greg Maze, Senior Brand Manager for the company. "White is the mainstay of print promotions. It appeals to such a broad market of graphic designers. Veteran designers, printers and paper merchants remember STARWHITE® Papers as the hot 'Cadillac' of Whites, while today's generation loves the range of 'Whites for All Occasions.' Few things are as readily identified with White as STARWHITE® Premium Papers."
An Exceptional Sheet for an Exceptional Customer
As the first and only premium uncoated brand on the market that is 100 percent certified FSC Pure, Green-E certified and Carbon Neutral, STARWHITE Writing, Text and Cover Papers offer a highly unique benefit for green customers.
The FSC-Pure label means STARWHITE Papers are completely made from Forest Stewardship Council-certified virgin pulp, which assures Neenah Paper's customers that 100 percent of the paper pulp comes from properly managed forests.
Neenah is also making the brand entirely with Green-e certified renewable energy, which consists of environmentally preferable sources of energy such as wind, solar, low-impact hydro and biomass. These sources have little to no impact on the environment and produce no net greenhouse gas emissions in generating electricity.
Just when you thought they couldn't get any greener, STARWHITE Papers are also now manufactured Carbon Neutral. Neenah Paper is the first premium uncoated paper manufacturer to join the Chicago Climate Exchange (CCX®), which is the world's first and North America's only voluntary but legally binding greenhouse gas emissions reduction, registry and trading program. By joining the Chicago Climate Exchange (CCX®), Neenah Paper has committed to tracking, reporting and reducing carbon dioxide emissions.
For further information about STARWHITE Papers, please contact your local authorized Neenah Paper merchant or call 1-800-558-5061 and press "5."
You can also email finepaper@neenahpaper.com to learn more.
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