Singapore designers are setting their sights global with a design exhibition, titled HYBRICITY : SINGAPORE, making its world premiere in Beijing during Singapore Season China 2007.
Organised by the DesignSingapore Council, under the Ministry of Information, Communications and the Arts, the exhibition is the culmination of a DesignSingapore Studios' project that produced new content by seven Singapore designers and designer-makers.
The exhibition will be held from 13 to 21 October in Beijing before it returns to Singapore for the Singapore Design Festival in November.
The designers and designer-makers who are participating hail from diverse design backgrounds and their works represent their interpretation ofHYBRICITY.
They are:
Dr Milton Tan, Director of DesignSingapore Council, said: "One of the great privileges of designing is exercising the imagination - to think up possibilities, develop concepts, transform and represent ideas in reality, advancing better ways to enable others to realise their human potential and enhancing their quality of life."
Elaborating on the theme of HYBRICITY, Dr Tan added that Singapore's ethnic diversity has created fertile grounds for stimulating the growth of a unique hybrid: "In circumstances of stimulating, rich and diverse possibilities, ideas emerge.
To be sure, these situations seldom come ready-made; tenacious designers shape them, often bringing additional things to the 'party', much like a creative chef who cooks up a surprising variation to a recipe."
Besides this exhibition, Ashley Isham's fashion will also be showcased in a fashion show at the respective Gala Dinners in Beijing and Shanghai.
The fashion segment will feature Singapore creative talents like Fashion Show Producer Daniel Boey, Music Composer Iskander Ismail and Soprano Wong Su Sun. A hair stylist team and models from Singapore, including international model Junita Simon, will also be part of the show.
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