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Daily News


25 Sep 2007





LinoType: Helvetica NOW, An Exploration Into Living Type
CALL FOR ENTRIES

Deadline: 24th October 2007

Type and typography play a key role in the realm of visual communication - today more than ever. In a world where one is constantly subject to written information (from the mobile phone to the shop next door), type has never been so present in our lives as it is today.

Commercial enterprises, advertising, and our dependence on electronic devices have strongly influenced the ways in which typography defines our visual culture. Typography has literally stepped off the pages of the book and into the rush of today's traffic.

Of the thousands of typefaces present in our environment, very few have attained the spread and popularity that is known to Helvetica.

Linotype invites designers to submit their poster design work that has been published between 2000 and 2007 and that uses Helvetica as a primary or secondary typeface.

This contest also invites participants to submit posters (published, unpublished, or new designs) that revolve around the role of type in modern day life, and the way that typography - and Helvetica - affects our perception of the environment.

The message and the visual exploration of Helvetica's presence in our lives are open to every designer's interpretation, and the use of photography is allowed.

The winners will be selected by popular vote. The voting will be carried out online.

The winners will be announced in the January 2008 issue of the LinoLetter.

Contest Submission Specifications

Format
The format is open but the overall dimensions should be contained within a maximum of 1600x1600 pixels. High resolution originals are not necessary upon initial submission and are only required in case the posters are chosen to be included in future publications about the contest.

Submission
Only digital files in JPEG format will be accepted. All files must be uploaded using the Helvetica NOW Poster Contest submission form (Note: Uploads require a registered Linotype.com account and login!).

All participants have the option to describe and tag their design work as well as display optional contact information.

Voting
The voting will start in mid October and will be open to all.

Prizes
Linotype will offer prizes to the first three winners. Together the prizes will be worth more than €15,000.

Fees
There are no application fees for the contest. You are free to submit more than 1 entry.


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