Singapore, September 2007. Lord Sebastian Coe, the former double Olympic gold medalist and leader of London's successful bid for the 2012 Olympic Games, heads a stellar lineup of speakers confirmed to appear at the first-ever World Effie Festival, which will be held in Singapore on 28th & 29th February 2008.
Lord Coe, now Chairman of the London 2012 Olympics, will be joined by heads of global advertising agencies and by marketing chiefs of some of the world's most powerful brands at the inaugural World Effie Festival, which is dedicated to understanding, inspiring and celebrating creative effectiveness in communications. More than 2,000 advertising and marketing professionals from around the world are expected to attend the event, which is presented by the New York American Marketing Association and the Institute of Advertising Singapore (IAS).
The event will also feature the presentation of the Global Effie Awards - the first time this has occurred outside New York, where the Effie Organisation was founded in 1968. The first-ever Asia Pacific Effie Awards will also be presented in Singapore, celebrating the most effective campaigns developed by advertising and marketing agencies across the region.
Other speakers now confirmed to appear alongside Lord Coe at the World Effie Festival include:
Stephen Mangham, Chairman of the World Effie Festival Supervisory Board and Group Chairman of Ogilvy & Mather Singapore said: "The very fact that these world-renowned 'thought catalysts' are joining us in Singapore next February highlights the importance of this event. The World Effie Festival is destined to become the focal point of the global advertising and marketing community and the forum for developing and sharing best practice in effective creativity".
The World Effie Festival will also feature a series of Premier Master Classes in which top leaders in their fields will share their experiences of developing and executing successful campaigns. The Premier Master Class speakers will include:
With more speakers due to be confirmed during the next few weeks, sponsors for the World Effie Festival include Asia Pacific Breweries; International Herald Tribune; Milward Brown; Moove Media; Newsweek Magazine; Singapore Airlines; Singapore Tourism Board; Singapore Press Holdings; Suntec International Convention & Exhibition Centre and Yahoo. The Official Hotel is the Marina Mandarin Singapore.
In addition to the more than 2,000 advertising and marketing professionals expected to attend the inaugural World Effie Festival, a global audience of "virtual" delegates will be able to view the highlights via blogs and webcasts. The World Effie Festival is intended to become an annual calendar event, with the second festival already confirmed for Singapore in February 2009.
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