Herman Miller, Inc., Turns Over New Leaf (Personal Light) for Breast Cancer Research and Awareness
Herman Miller is adding a new dimension to its award-winning Leaf personal light. A limited-edition pink Leaf will be the focus of the company's first-ever product campaign to raise awareness about breast cancer.
Orders for the pink edition of Leaf will be accepted through Herman Miller dealerships and retail partners in October, which also is Breast Cancer Awareness Month. Herman Miller will donate a percentage of the proceeds to breast cancer awareness, research, and treatment.
"We all know someone who's been touched by breast cancer," said Kris Manos, Herman Miller's executive vice president for North American Office and Learning Environments. "Herman Miller has an opportunity to raise awareness and fund research to fight this disease--to contribute a portion of Leaf's proceeds to make for a brighter future for those impacted by breast cancer."
Introduced in 2006, Leaf is an energy-efficient, LED (light emitting diode) table-top light--a result of collaborative engineering and design development between Herman Miller and Yves Behar's San Francisco-based studio, fuseproject.
Leaf's design encourages the human senses to become engaged by allowing the user to choose the intensity and color of light. A stamp-formed aluminum blade extends and swivels 180 degrees while supporting a matching upper blade that can be folded close for subtle, ambient light or raised vertically for wall illumination.
"The pink Leaf brings the lighting experience to a new personal level," said Marg Mojzak, director of Herman Miller for the Home. "Its form and functionality resemble the shape of a pink ribbon, which is a powerful symbol for breast cancer remembrance, support and activism."
According to the Susan G. Komen for the Cure Foundation, an estimated 178,480 new cases of invasive breast cancer are expected to occur among women in the United States during 2007; 2,030 men also will be diagnosed. Early detection of breast cancer through screening, increased awareness and improved treatment can have a positive impact on those statistics, experts contend.
Each of the limited-edition pink Leaf personal lights will be numbered and carry the signature of the designer, Yves Behar. Its retail price will be $530, which includes a five-year warranty.
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