AdTraction Creates New Opportunities for Creative Product Workflow Management with QuarkXPress Server
DENVER - Oct, 2007 Quark Inc. yesterday announced that AdTraction has created a new workflow efficiency solution for print communications based on QuarkXPress Server. Leveraging the enhanced XML capabilities introduced in QuarkXPress Server 7.2, AdTraction's Creative Production Platform (CPP) offers customers an automated and scalable publishing solution that reduces cost and speeds production of customized marketing and advertising materials.
AdTraction is a virtual communications company headquartered in New York City with Web-based services that enable marketing and advertising professionals to create and produce all components of print advertising. AdTraction specifically designed CPP for advertisers and agencies with high-volume, time-consuming print production. Built on QuarkXPress Server core publishing technology leveraged in GLUON's HyperPublishing tools and featuring Xinet's Full Press WebNative solution, CPP combines asset management, templating, resizing, and other core elements -- empowering marketers to quickly develop, customize or resize print communications of all kinds. QuarkXPress Server's on-demand capabilities also enable CPP to create, personalize and deliver highly persuasive one-to-one customer communications.
"QuarkXPress Server was exactly the right fit for our web-based application and customer needs," explains George Yahgmour, CTO at AdTraction. "This core technology enabled us to rapidly build an online ad-building solution that offers our customers a new level of automation. Using our Creative Production Platform, clients can realize cost savings of up to 70%, and time savings of nearly 80%."
"We are pleased to partner with AdTraction and bring the power of QuarkXPress Server 7.2 to agencies and advertisers using its Creative Production Platform," said Nick Howard, Director of Enterprise Product Development, Quark. "Leveraging QuarkXPress Server, AdTraction is helping its clients to develop and publish on-demand advertising production consistently and cost-effectively." To further maximize the potential of QuarkXPress Server 7.2, CPP utilizes GLUON's HyperPublishing tools including HyperTemplate, which makes the process of creating web-ready templates more efficient, and HyperScale, a sophisticated layout resizing module. GLUON also provides advanced text and picture fitting, helping to insure layout integrity at all sizes.
"We believed AdTraction had a great vision from the beginning," said Peter McClard, president of GLUON. "It's great to be a part of that vision and now to see the parts coming together so seamlessly."
About Quark Quark Inc. (www.quark.com) is an innovative software company providing design, production, and collaboration solutions that are transforming the business of creative communications. Quark has provided award-winning software for professional publishers since its flagship product, QuarkXPress, changed the course of traditional publishing. Denver-based Quark Inc. is privately held.
............................................................................
Read Quark ARTICLES on TAXI Design Network
............................................................................
Want to see what 24 hours of creative awesomeness look like? Click here.
This news message is supported by The Creative Finder, an online platform for photographers, illustrators, designers, and art directors to promote their portfolios towards new clients and collaborators. Creatives who wish to sign up for an account can save 10% off annual fees with promo code 'designtaxi'.
