SUNNYVALE, Calif., Oct, 2007 -- Yahoo! Search announced Search Assist, the most advanced assistance technology available on the Web, and the integration of audio, video and photos directly into the search results to help make Web search effortless for consumers. The new Yahoo! Search was designed to better understand user intent and get consumers to the results they are looking for in one search.
Recent research conducted by Harris Interactive on behalf of Yahoo! on the state of the Web shows that consumers are suffering from "Web search fatigue." The study revealed that while 99 percent of online adults use a search engine to find information on the Internet, a mere 15 percent of them find what they're looking for with their first search, with most needing to conduct three to four searches.
"The new Yahoo! Search is focused on getting consumers the most relevant information as well as providing the best user experience. We know that consumers want a complete answer, not a bunch of links, and the changes we've made are focused on getting people to the best answer -- whether it be a Web link, photo, video or music clip -- in one search," said Vish Makhijani, general manager and senior vice president of Yahoo! Search.
Only available from Yahoo!, Search Assist goes beyond basic search "suggestions" and gives consumers real-time query suggestions as well as related topics and concepts, which is especially valuable when a person is searching on an unfamiliar topic.
Yahoo! Search Assist is there for consumers when they need it and is out of their way when they don't. Yahoo! Search Assist senses when a consumer needs help with their search and opens a drop down menu of suggestions and related concepts (see diagram 1) that enables further exploration around their search topic.
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