October 2007
HIGHLAND PARK, Ill., - Solo Cup Company (the "Company"), a leading provider of disposable foodservice products, announced the appointment of Scott Advertising as its creative agency of record for its foodservice marketing and advertising following an extensive agency review.
"Solo is stepping up its efforts to support its products and brand with a full complement of marketing tools," said Malcolm Simmonds, Solo's senior vice president of foodservice sales and marketing. "Scott Advertising has an impressive track record in foodservice and we look forward to a successful collaboration."
As Solo's foodservice marketing agency of record, Scott will be responsible for developing integrated marketing programs across various media.
The agency will focus primarily on leveraging Solo's unique value proposition and on supporting the Company's distribution and foodservice operating partners.
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