Everyone has to show their colours at one point, especially painters, cartoonists, graphic artists, illustrators, designers, architects, film directors and fashion designers. In short colour particularly concerns those who are - in the broadest sense of the word - creative. Because if creatives are too casual with their use of colour, they remain pathetic greenhorns.
Others, like businesspeople, gardeners, traffic planners, the independently wealthy, composers and soccer fans, also intensively occupy themselves with the decisive question about which colour tone suits their respective intentions, environments and moods.
Kelvin refrains from making intellectual speculations. Kelvin is the temperature of colour.
Instead of establishing a hybrid premise that must be proven in the face of all evidence, Kelvin represents a method of searching and collecting. That which is found establishes objectivity through subjective test drilling into the rich soil of a creative global atmosphere.
Visible tendencies and trends emerge from an accumulation of applications. Blue most often symbolises cool, reliable objectivity. And even if nobody knows why, less green books are sold than yellow books; iti s the simple truth. The exact formula for the ratio of colour to form, material, context and purpose - the reason for the effect - may remain concealed, but it is still undeniable. It's a must-see. Because visual codes can always be interpreted differently. They come and go in context.
It's about time that the subject of the effect and application of colours is wrenched away from the antiquated, grey climes of a sluggish, lecturing, visually anaemic reception and exemplarily celebrated in its entire current splendour.
Kelvin brightly highlights groundbreaking and exciting developments in the contemporary handling of colour. Kelvin invites you to let yourself be visually revelled, inspired and incited by the colours that are the world, and to succumb to their age-old, up-to-date magical effects.
"With colour one obtains an energy that seems to stem from witchcraft." said Henri Matisse.
And he should know...
It has been created to visually raise the temperature.
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