Burgopak, the innovative packaging company, has produced a stunning limited edition accreditation box for one of the most high profile tournaments in the international sporting calendar - Rugby World Cup 2007. The contract, commissioned by Colour Coordinate, marks Burgopak's first foray into corporate sporting events packaging.
The striking Rugby World Cup Burgopak packaging contains match tickets and will be given to all Sky Box, Platinum, Prestige and Premier ticket holders - a total of 120,000 VIPs.
In addition to providing premium packaging, the Burgopak team acted as a one stop shop, sourcing extras such as the waterproof ticket carry case and neck strap - all of which are contained securely inside the Burgopak package. The exterior, designed by Colour Coordinate, showcases the distinctive Rugby World Cup logo in a spot uv finish across the extended pack.
Burgopak's Patrizia Nittoli and Burgo Wharton led on the structural design.
Burgopak packaging is truly innovative. When pulled on one side, the integrated tray slides out of the opposite side, revealing the contents. To view an animated version of the World Rugby Cup 2007 sliding packaging, go to www.burgopak.com and click on English, then News.
Burgopak was commissioned by Colour Coordinate, the agency hired by RTH'07 Ltd to provide design and event management for corporate Hospitality venues throughout France for Rugby World Cup.
Murray Scott, Sales Manager, Burgopak said: "This is our first step into the expanding world of corporate sporting events packaging. Due to the international visibility this pack has received during Rugby World Cup 2007, I feel this will lead to many more similar opportunities on a global scale."
Scott Graham, Creative Director, Colour Coordinate, said: "The production and finish of the final accreditation box was second to none, a fantastic start to our Rugby World Cup campaign."
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