October 2007
PHILADELPHIA, -- To drive global sales of its integrated media services for corporate marketers and professional communicators, Medialink Worldwide Incorporated (Nasdaq: MDLK) announced the appointments of four seasoned digital media executives to its business and product development teams.
The announcement was made at the Public Relations Society of America's annual international conference, where Medialink will present its Web-based content management platform. Mediaseed(TM) offers a digital suite of collaboration, archiving, distribution, publishing, and evaluation features via its website (www.mediaseed.tv) for public relations and marketing strategists.
The staff additions address the growing client demand for Medialink's digital consultancy services and Web 2.0 rich media campaign management solutions.
Digital media industry veterans Jack Serpa, Kevin Lynch and Hassan Khan have been named to key sales and product development positions, along with Joe Tripician who joined Medialink earlier this year to direct its Internet initiatives. Serpa and Lynch will join Tripician in Medialink's New York headquarters; Khan will join Medialink's international team in London.
Serpa has been appointed Senior Vice President of Client Solutions and will oversee Medialink's national sales force. Serpa, 47, brings 23 years of experience generating new revenue in public relations and media research. He was formerly a vice president of business development at Cision, an international provider of news media intelligence, where he focused on sales expansion and industry relations.
Earlier, he led business and product development teams for electronic news distribution companies Business Wire, Marketwire and Entertainment Communications Network. Serpa also founded a Web-based media research venture that was subsequently acquired by The Arbitron Company. In addition, he later established the online media research practice within Mediamark Research Inc., a consumer research firm.
In an effort to accelerate Medialink's sales of its Mediaseed portfolio of online services, Lynch and Khan have been named Account Director for the U.S. group and Director of Client Services for international business, respectively.
Lynch, 39, will pursue business from previously unexplored U.S. prospects, as well as partner with Medialink sales representatives to develop Mediaseed-enhanced distribution and asset management strategies for existing clients. Lynch was previously Director of Business Development with The FeedRoom, Inc., a supplier of broadband media solutions for media companies, organizations and government agencies, where he generated business from corporate, media and not-for-profit clients.
Prior to that, he held progressively senior sales positions that specialized in online advertising for several regional newspapers and magazines.
Khan, 32, will focus on business opportunities in Europe, the Middle East and Asia-Pacific that will help to grow Medialink's Web-based offerings, including digital newsrooms and production and distribution services to be powered by Mediaseed.
Most recently, Khan was Director of Client Services for The NewsMarket, an online platform used by media outlets globally. Earlier in his career, he was in account management roles for U.K. websites that specialized in recruitment services.
As Director of Broadband Services, Tripician was instrumental in the September launch of Medialink's Mediaseed suite of digital services and Web-based content exchange portal and will play an integral role in the ongoing research and development work for Mediaseed. A multiple Emmy award-winning filmmaker, Tripician, 53, also brings a background in branded online entertainment and broadband media technology with previous experience at technology solutions firms sevenEcho, Focustream.net and Creative Bubble.
"We are exceedingly pleased to welcome Jack, Kevin, Hassan, and Joe to Medialink's diversely talented team of media professionals," stated Larry Thomas, chief operating officer of Medialink.
"This robust infusion of skills and experience will enhance Medialink's well-established reputation for outstanding client service and creative results.
In a dynamic communications environment where rules are being redefined everyday, Medialink's senior strategists combine their unparalleled production and media relations expertise with innovative Internet and broadcast solutions to help marketers and PR professionals reach audiences with unprecedented precision and impact."
Medialink produces and distributes branded and fully-sourced video and audio domestically and internationally to thousands of Internet sites and television and radio networks and stations on behalf of its clients. In recent years, the Company has been steadily expanding its broadband distribution network by posting its clients' content on such popular sites as Yahoo!, Google, YouTube, MySpace, AOL Uncut, Metacafe, Crackle, Revver, Veoh, Vmix, and Broadcaster, and with syndicators and aggregators, such as Blinkx, Brightcove, ROO, Voxant, and Clip Syndicate.
Mediaseed, which is built upon a digital asset management system that was integrated into the Company's global media operations in 2006, is a powerful Web 2.0 complement to Medialink's award-winning production, media relations and broadcast distribution services.
By establishing a customized portal via Mediaseed, clients can more easily partner with Medialink for video and rich media production and distribution services, as well as store, share and track assets employed in broadcast and Web campaigns for marketing, public relations or public affairs efforts.
In addition, Medialink produces and distributes Narrative Marketing(TM) video and audio, which uniquely profile the benefits of brands, services or issues, and target specific audiences via precise media buys on television, radio and the Web.
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