October 2007
Michigan, - MSX International, Inc. (MSXI), a leading provider of outsourced business solutions and services to the global automotive marketplace, announced that it has acquired Actuate Business Solutions, Ltd. (ABS), which is headquartered in Fleet, England. ABS provides outsourced predictive marketing solutions and customer contact services to automotive original equipment manufacturers (OEMs) and dealerships in Europe.
The acquisition enables MSXI to further strengthen its integrated outsourced solutions portfolio, and provide its clients with comprehensive data capture and analysis tools that enable them to improve long-term customer satisfaction and loyalty, identify new revenue streams, secure new business relationships, and grow their businesses. Terms of the transaction were not disclosed.
“Successful OEMs and dealers worldwide recognize the value associated with thoroughly understanding their customers’ needs, and the positive impact leveraging this knowledge can have on their long-term, sustainable financial performance,” said Peter M. Leger, president and CEO of MSXI.
“Through our acquisition of ABS, we can now offer our clients a state-of-the art, outsourced predictive marketing platform that provides them with valuable insight into their customers, and a tool to implement multiple marketing and business campaigns that allows them to drive consumer satisfaction to the next level.”
According to industry estimates, the demand for predictive marketing solutions, particularly on an outsourced basis, is a growing need within the automotive industry. In Europe, the market opportunity has been estimated at more than $500 million per year, and approximately $1.5 billion annually in North America and Asia.
ABS co-founder Rob Lewis will remain with the company, responsible for managing the Predictive Marketing Solutions business for MSXI, reporting to Pieter van Rosmalen, vice president of Solutions Management and Development for MSXI.
In addition, co-founder Kevin Lewis will work closely with the MSXI management team to ensure a smooth transition and integration.
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