October 2007
London – Button Group plc, a Futuremedia plc (NasdaqCM: FMDA) company, announced the launch of a new point of sale (POS) and window promotion for the National Football League (NFL) and Reebok.
The POS and window promotions are located in the Foot Locker and Soccer Scene High Street stores in London. The POS promotion for Reebok and the NFL has been released in conjunction with the first competitive NFL game to be played outside of North America as the Miami Dolphins square off with the New York Giants on October 28, 2007 at Wembley Stadium.
Reebok, the exclusive on-field apparel partner of the NFL, is launching its new NFL line, which captures a U.S. street style and NFL heritage appeal. Button incorporated a locker room theme, featuring yard-line markings and locker room benches to create the visual impact of a true American football game for the promotion.
The campaign also gives customers the opportunity to win the final five pairs of tickets to the NFL game and bolsters the appeal of the sport internationally.
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