Singapore - Oct, 2007 – Marking a departure from the conventional world of television, Philips unveils Aurea, the next-generation Ambilight TV that seduces the senses to take immersive home cinema experience to a whole new level. With this revolutionary design and innovation, Philips makes a statement of intent on engaging the luxury end of the consumer lifestyle segment.
By creating an ambient experience beyond normal viewing, Aurea immerses you into a world of light and colour that seduces the senses. Innovative lighting and imaging come together in a unique Active Frame, resulting in a living cinematic screen that will excite, immerse and engage your senses.
The seduction by light experience is enhanced further by the iconic design with the Aurea’s clean, white geometric look. A true representation of the future in visual entertainment and a real step forward in terms of luxury design, Aurea will command a change in the way consumers view their home entertainment devices.
Let your body and mind unwind and become captivated by Aurea. With a retail price of S$7,999, Aurea is now available at selective retail shops from Best Denki - Ngee Ann & Vivocity, Courts - Bukit Timah & Megastore, Harvey Norman - Millenia Walk & Parkway Parade, Audio House - Liang Court, Mega Discount - United Square.
A Design Masterpiece
Philips is redefining the face of television as an interior design icon with the introduction of Aurea.
Whether switched on or off, Aurea has been designed to completely blend into the home interior environment. Aurea is a true example of the Philips vision that the home of the future will look more like the home of the past - when technology was less obtrusive - than the home of today. When Aurea is switched on, it provides a seamless immersive viewing experience; when it is switched off, it has a harmonious, high-end feel that blends into its surroundings.
Recognizing that picture quality is no longer the differentiator in the television market, Aurea creates a new holistic viewing experience by reducing the break between content and experience, while incorporating superb picture quality, invisible sound, and the creative use of lighting. Using a special active light frame, the final barrier between the picture and the projected Ambilight effect is eliminated. Moreover, Aurea is both horizontally and vertically symmetrical and provides fantastic sound without visible, intrusive speakers.
Developed by the award-winning Philips Design, the innovation behind Aurea was driven by research that demonstrated consumer need for a non-intrusive television that radiates both high value, and fits well into a home environment when switched off. When switched on, it should still belong to the interior but provide a pure immersive entertainment experience. This was one of the most significant challenges during the design of Aurea.
Stefano Marzano, CEO and Chief Creative Director at Philips Design said, “People are ready for technology to be less obtrusive. They want to surround themselves with attractive objects that have personal meaning or that contribute to the harmony of their environment.” The design of the Aurea picks up cues from the home interior to enable it to blend into the environment, whether on or off, while representing an object of desire.
Research has uncovered insights into the effects of light on people’s moods, indicating that people want to have control over more advanced lighting solutions that are both attractive and emotionally stimulating. In this respect, Aurea’s active frame enhances the effects of Ambilight by taking the focus of the Ambilight off the wall and placing it directly next to what is on the screen.
Aurea is the first step in a host of solutions Philips is creating moving away from the more masculine design (hard and angular) towards more feminine design elements (calm and soft).
With a retail price of S$7,999, Aurea is now available at selective retail shops from Best Denki - Ngee Ann & Vivocity, Courts - Bukit Timah & Megastore, Harvey Norman - Millenia Walk & Parkway Parade, Audio House - Liang Court, Mega Discount - United Square. For more product information, please visit www.philips.com/Aurea
............................................................................
Read Philips ARTICLES on TAXI Design Network
............................................................................
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
