SEATTLE, Oct. 2007 -- Getty Images, Inc. was named a preferred digital media partner for Interpublic Group, one of the world's largest advertising and marketing services companies and parent company of such global and domestic agencies as Campbell Ewald, Deutsch, Draftfcb, Hill Holiday, Initiative, Lowe Worldwide, McCann Erickson, The Martin Agency, Mullen, R/GA and Universal McCann, among others.
The licensing agreement, effective immediately, streamlines the access that the Interpublic Group companies will have to Getty Images' diverse digital media library -- imagery, footage, music -- to further enhance the group's visual communications projects. In addition, Interpublic Group agencies will utilize Getty Images' services including the agency's global assignment services and digital asset management.
"We chose Getty Images as our preferred imagery partner because of its wide array of innovative products and services," said Eliseo T. Rojas, director of Global Sourcing & Procurement, Interpublic. "With this agreement we're continuing to build upon an already solid partnership with Getty Images, which will provide a range of options to better serve and create great work for our own clients."
"This development affirms the great support we have from the marketing and advertising industries, and we are proud to have been selected by Interpublic Group as its agency of choice," said MJ Richards, vice president of Sales, Getty Images. "Interpublic Group is a world-class client and it's great to know that they recognize Getty Images for our deep experience and excellence in our field. We are looking forward to a fruitful partnership, delivering positive results on our client's business."
Interpublic's integrated communications agencies deliver custom marketing solutions on behalf a variety of clients, covering the spectrum of marketing disciplines and specialties, from traditional services such as consumer advertising and direct marketing, to emerging services such as mobile and search engine marketing. With hundreds of offices in over 100 countries, Interpublic agencies develop marketing programs that build brands, influence consumer behavior and sell products.
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