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Daily News


25 Oct 2007





Phoenix Footwear Group Announces Major Operational Realignment
PRESS RELEASE


October 2007

Carlsbad, California, - Phoenix Footwear Group, Inc., a multi-brand footwear and accessories company, announced an organizational re-alignment to better support its ongoing business improvement efforts.

Cathy Taylor, President and Chief Executive Officer, commented, “As part of our ongoing assessment of the business, we have implemented a number of management changes that we believe will help to strengthen the team and improve financial performance. I am pleased to be able to announce the majority of these key organizational changes.”

Scott Sporrer, currently the Company’s Controller, has been appointed Interim Chief Financial Officer. Scott has extensive experience with Phoenix Footwear having served as the Company’s corporate controller since 2005.

Prior to Phoenix Footwear, Scott, a Certified Public Accountant, served as a Senior Associate at Relational Advisors, LLC, where he advised middle market and Fortune 500 clients on mergers and acquisitions, private financings, and shareholder matters.

Scott began his career at Ernst & Young providing auditing and consulting services over a six year period. Ken Wolf has resigned his position as Chief Financial Officer, effective November 15, and will assist in the transition over the next month.

Ms. Taylor said, “We are fortunate and pleased to have Scott assume the role of Chief Financial Officer of Phoenix Footwear. Scott has been a key member of the accounting and finance team for years and we expect him to easily transition into his new role and continue as a strong member of our executive management team. We wish Ken well on his new endeavors and thank him for his superior service.”

The Company has recently made several key new hires in the area of sourcing, including Jim Ferguson as Country Manager responsible for the Company’s China sourcing office and operations.

Jim is fluent in Mandarin Chinese and has extensive global sourcing expertise. Additionally, the Company has hired both new product development and material specialist personnel in the Company’s China office and corporate headquarters.

These changes are expected to dramatically improve the Company’s performance in this key area. As part of these changes, Prasad Reddy will be leaving his position as Vice President, Sourcing.

To further support efforts to improve the Company’s operational performance, several additional appointments have been made in a number of key areas.

Bill Bryant has been promoted to Director of Logistics and Customer Service. Over the last 4 years, Bill has filled a number of roles in the Company including Manager of Customer Service and Director of Logistics.

Mia Goodman, previously General Manager of Women’s Director of Planning for the Chambers Belt Company, has been promoted to Vice President, Forecasting and Planning. In this role, Mia will lead the organization’s focus on improving sales forecasting, inventory turns, and gross margin performance across all product categories and brands.

Mia has extensive experience as a senior planning executive, including leadership positions at Wet Seal and Anchor Blue.

Ms. Taylor said, “Mia’s planning experience and management leadership capabilities are expected to help us to develop and build a critical area of our business. I look forward to working with Mia and her team to better optimize the planning and forecasting functions throughout the Company.”

Lastly, to support implementation of many of the Company’s strategic initiatives and improvements across many of its operational areas, the position of Senior Vice President, Operations is being created.

Ms. Taylor said, “To effectively compete and to be a strong, multi-branded business, we must invest in our core operational processes and technology capabilities. For the last several months Doug Ford has been working with us to assess and lead these areas. He will be filling this new position going forward."

"Doug brings to the company significant executive operational experience having previously served as a COO and CFO, which complements a diverse industry experience from his time as a Partner at Kurt Salmon Associates, a global management consulting firm. Doug will be responsible for logistics, information technology, forecasting, planning, human resources, and e-commerce technology.”

James Riedman, Chairman of the Board, said, “Cathy and the rest of the executive team are making tremendous improvements in the business across the board and in particular, in the key areas of strategic planning, product development and operations."

"We expect these changes to be reflected with improved financial performance in 2008 and also provide many benefits to our retail partners and consumers. These key strategic changes are critical to improving our financial performance and I am pleased that these core competencies are being further developed in our Company.”


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