October 2007
BERLIN, – Teletrax, the global broadcast intelligence company, has signed a contract with Agence France-Presse (AFP), a leading global news agency, to monitor broadcast usage of AFP’s video news content by its network and station clients, it was announced at News Xchange, a premier international news industry annual conference. Teletrax is a subsidiary of Medialink Worldwide Incorporated.
Earlier this year, AFP announced a major strategic development of its television division and is now delivering a broader array of video features and news packages daily to subscribers worldwide.
AFP will use the Teletrax™ comprehensive suite of video monitoring and reporting services to track broadcast usage of this news content, enabling the organization to obtain near real-time proof of what material is being used, aiding in the planning of more effective editorial, marketing and sales initiatives.
“It is critical for us to know precisely how our clients are using our news feeds, and what portion of the segments air,” said Erik Monjalous, commercial and marketing director of AFP.
“The intelligence gathered will result in greater efficiency and optimum return-on-investment.”
“We are extremely pleased to be working with such a distinguished news agency and to be recognized as a vital part of its global broadcast analysis,” said Andy Nobbs, president of Teletrax.
“AFP’s reliance on our broadcast intelligence demonstrates the importance of our service and reinforces the need for news providers, and all content owners, to know exactly how their video is used around the globe.”
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