Inspired – on design and tradition.
The paintings of 18th century England are a good guide to the dress codes that predominated on the golf courses at the time: with red undergarments, knickerbockers, white socks and the obligatory buckled shoes, dress was strictly defined.
Whereas 250 years ago the sport of golf was still an elite pastime of the upper class, today golfing has almost become a sport for the masses, a sport that many people ardently and extensively pursue. Against this backdrop, it is an interesting challenge for design to combine the still-lively tradition of this sport with new and contemporary designs.
The concept of the Tour 360 II thus follows an unusual approach: its design is inspired by kinetic art, a genre that has claimed attention again and again for over a century. It had become famous through artists such as Marcel Duchamp, Man Ray, Julio Le Parc, as well as the artists of the Zero Group.
Their art always aimed to question our established patterns of perception – challenging the beholder to look at known things in a new way. This golf shoe quotes kinetic art and interprets the borrowings in a new language of form that made it possible to consistently create unity between the numerous functional elements.
The lively lines of the design start from the large toe-guard and flow over the vamp around the saddle to exit through the three-stripe branding in the heel. The saddle, an already well-proven golf shoe element, wraps itself forcefully around the foot, rich in contrast and modern in form. This kind of “con-substantial” approach, as the designers described it, allowed them to combine the golf tradition with modern and controlled shapes into a high-quality design.
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