Innovative Search Features and Videos on Every Product Page Help Customers Select the Season's Hottest Toys
SEATTLE -- Nov, 2007 -- Amazon.com, Inc. yesterday unveiled a new section of its Toy Store called The Holiday Toy List (www.amazon.com/holidaytoylist), featuring new, innovative navigation tools and videos on every product page for over 450 of this year's top toys, video games and sporting goods. Utilizing search features from its popular shoe website Endless.com, customers can now quickly narrow and expand search results by age, gender, price, category, favorite characters and preferred brands simultaneously. In addition, each product page will feature video content demonstrating the toys in action that customers can e-mail to family and friends as well as options for customers to upload their own video reviews or download and print a PDF of The Holiday Toy List.
"Amazon has made it easier than ever for customers to discover the perfect gifts for their kids, by creating the ultimate holiday toy destination that's simple to use, convenient and fun," says Mark Randall, vice president of the Toy and Baby stores for Amazon.com. "The Holiday Toy List is a place where parents can really engage and learn about the products their kids are asking for by watching interactive videos of the products and reading customer reviews and ratings from other parents."
The Holiday Toy List features products from leading vendors like Hasbro, Disney, Nintendo, Leapfrog, LEGO, Fisher-Price, Mattel and Razor. With most products in The Holiday Toy List eligible for Free Super Saver Shipping and Amazon Prime, customers will find great value and convenience in shopping at Amazon.com this holiday. Products Amazon.com expects to be among customer favorites include:
More favorite Amazon.com features that can be found on The Holiday Toy List pages include customer reviews, product recommendations, customer discussions and exclusive reviews from experts who have interacted with the toys. Additionally, parents and kids can create holiday wish lists and gift lists and add items with a single click from any product page.
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