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Daily News


02 Nov 2007





Virgin Media Gets on its Bike
PRESS RELEASE


Faster and greener engineers on the way for capital's customers

From November, London-based Virgin Media customers might find service technicians arriving at their homes in full biker leathers. The company is piloting a scheme where a number of specially trained engineers on motorbikes will be working alongside the existing fleet of vans, but in this case unhindered by city-centre congestion.

Traditional van-based engineers can spend a lot of time sitting in traffic trying to reach their next appointment. The speedy on-bike techs can slip through traffic jams and get to customers at their allocated appointment times. Not only will this enable more home visits per day, but it will ensure better levels of service.

Virgin estimates that a bike would spend a third of the time travelling from job to job than a van. A tech on a bike will also use less than a third of the fuel that a van would use during a year. So as well as reducing customer waiting times, using a bike would drastically reduce fuel consumption and the company's carbon footprint.

Initially it will just be Londoners who get to experience the benefits of technicians on bikes, but the pilot scheme could be rolled out to other key cities around the country.

James Kydd, managing director of marketing and brand at Virgin Media, said: “We're the first company to get our tech team on to bikes. It makes perfect sense in heavy traffic areas to keep our engineers moving in whatever ways we can. We think our customers will love this new service, and we'll be watching closely to see how well it works. We hope to expand the new Virgin fleet out through other major city centres in the future.”


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