Venice, CA -- Design and animation studio Ember took on high-profile projects for two of the country's most popular networks this fall by creating a stunning campaign for VH1's annual "Hip Hop Honors." They also left viewers wanting more with exciting new packaging for ESPN & Lexus' New Monday Night Football Half Time Show. According to Ember Co-Founders Jason Ett and Shane Zucker, these new projects for VH1 and ESPN showcase the talent and versatility of their studio.
For the VH1 "Hip Hop Honors" -- the annual event, which recognizes the Honoree's historical contribution to the music and the culture - the cable net approached Ember about designing and producing the 2007 show package, as well as the promotional campaign: "We were looking for an interesting way to animate some graphic illustrations portraying various hip hop artists," says Phil Delbourgo, SVP, Brand & Creative for VH1. "The illustrations, created by Dutch designer, Pascal Duval, were a compilation of hundreds of individual hip hop related graphic elements forming the faces. Ember took those illustrations and brought them to life in 3D creating an effect that was both random and mesmerizing. The animation was truly unique and allowed us to create a perfect expression of our print campaign. The graphics brought an intense energy to our promos and to the show itself."
"Pascal's artwork was our jumping off point," explains Ember's Jason Ett. "We conceived an internal rationale for how this iconic hip hop universe would operate and then extrapolated from there." "We did a series of elaborate animation tests, and a phase of R&D to determine how best to capitalize on the initial artwork," adds Shane Zucker. "We also had to build quite a bit of flexibility into our creative process and particularly the Particle tool set that the 3D animation team built, because the confirmed lists of artists for the show was constantly changing."
ESPN's David Saphirstein needed a new graphics package for Monday Night NFL Football Half Time Show, and its sponsor Lexus. So he also turned to Ember. The studio was able to produce designs that integrated the slick elegance of Lexus while embracing the fiery and energetic spirit of ESPN. Design and production was accomplished in a very tight, 10-day turn-around - creating all HD elements, which included the 10-second open, bug, transitions, bumps and on-set loop-able animations.
"The guys at Ember were able to nail the design fast," says Saphirstein. "This made it possible to hit our 2-week deadline. They were able to deliver a look that worked for us while maintaining the Lexus Brand."
"The timeline on the ESPN project was the biggest challenge for us," agrees Ett. "They needed to revise the package for their sponsor Lexus, and they wanted the look to be specific to Lexus. We created a design that showcased the sleek class of the brand." "Working with the ESPN clients was a great experience," concludes Zucker. "They approved every stage quickly. And our team was excited about the project, and where it was going to be seen."
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