Los Angeles, CA - (November, 2007) -- The new commercial for Honda Odyssey lives up to the vehicle's name, taking viewers on an unexpected ride with the iconography of a time when people knew to "Respect the Van." Created in collaboration between ad agency RPA and design/production company Nylon, the spot uses visual wizardry (literally) to brand one of the leading minivans in the catagory.
"We wanted to create an ode to an era when the van was a symbol of cool and marry it to the apex product in the field, the Honda Minivan," says RPA Art Director Tatum Cardillo. "The spot straddles the fine line of between homage and hilarious as we enter the world of ultimate van art: the airbrushed Nordic Viking God against the thumping track of Heart's hit song Barracuda."
"Nylon was chosen was due to their creative vision and ability to think outside of the box. It turned out to be both a collaborative and positive experience," adds RPA Sr. VP, Executive Producer Gary Paticoff.
"This was an incredibly exciting project for many reasons including the fact that so many kinds of techniques were involved including live action, animation, and visual effects," says Nylon Creative Director Bryan Lee. "We really got to exercise our creative muscle and on a theatrical spot at that."
Nylon directed both the live action and animation which included a never before seen technique to capture the airbrush aesthetic complete with its signature fuzzy line quality.
"The concept is truly inspiring," adds Creative Director Jason Cook, "and we embraced the challenge of developing the look and execution of the airbrush come to life working hand-in-hand with the animation team at Titmouse. This effect runs counter to typical direction because most van art is created by non-trained artists and, thus, it had to look rough hewn and great all at the same time."
Nylon was founded by Joe Montalbano who joined forces with Bryan Lee and Jason Cook to create design-driven projects for all media with an emphasis on storytelling, Their collaboration began with a stop-motion origami music video for The Format and a live-action/animation music video for Bittersweet. These projects were followed by brand-elevating work for Ditech, which earned recognition from peers and clients alike. Nylon is based in a loft studio in the new hotbed of cool culture: downtown Los Angeles. The location offers clients and employees a new vantage point on the city in a neighborhood that includes art galleries, restaurants, sports and cultural venues.
"Nylon is the natural next step for all of us and we are truly excited to develop a creative and humane environment - where people can grow, learn and produce interesting art and be recognized for their contribution," says EP Joe Montalbano. "It's about great work and having fun, which is all anyone can ask for in their careers, and this project exemplifies that experience."
This news message is supported by The Bazaar, a marketplace to buy and sell creative objects. Earn more revenue by selling your prints, downloadable images, or custom products. Set up your store today and stand a chance to have your products featured on DesignTAXI, towards millions of lovers of creative content!
