Deadline: 18 Jan, 2008
Designers and companies from all over the world are once again invited to register their products for the red dot design award, one of the leading and largest international design competitions. The coveted trophy is the red dot, the seal for design quality. In response to the industry’s constant development there are sixteen instead of previously thirteen product categories this year. New categories, which have been added or result from the division of existing categories, are “Kitchen”, “Garden”, “Automobiles, Transport & Caravans” as well as “Communication”. The registration period ends on 18 January 2008. All
those who register their products by 7 December 2007 will benefit from the Early Bird discount.
The red dot design award is an internationally recognised competition with an award – the red dot – that is highly valued by experts as a quality seal for good design. With more than 7,000 entries from 60 countries the red dot design award is one of the largest design competitions worldwide.
The red dot is awarded to products that are characterised by outstanding design quality. The work of the jury ensures the respectability and the international recognition of the competition. Renowned designers and design experts from all around the world are chosen in order to guarantee the highest possible level of objectivity in the selection of the award-winning products. Moreover, in the red dot award – in contrast to other design competitions – the actual products are adjudicated.
The products are adjudicated in sixteen different categories. This year, further differentiation of the product categories creates an increased concentration of expertise, because for each individual product category experts are selected to adjudicate the entries. Thus, the results of each category will in the end reflect the future of the respective industry and therefore serve as a guideline for both manufacturers and designers worldwide.
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