The new Saab 9-3 range was officially launched Thursday evening to a huge crowd of Saab owners and pre-owners who had thronged to Angel¹s Share at Dempsey Hill to be part of the exclusive event and to admire the new design vmovement from Saab.
Angel¹s Share was transformed into a Scandinavian art exhibition venue, featuring Scandinavian designer pieces, and the place was filled with many guests mingling in anticipation since early evening.
The evening started proper with a welcome speech by Mr Karsono Kwee, Executive Chairman of Trans Eurokars, followed by a speech on Saab¹s development by Mr Stephen Nicholls, Regional Director of Saab Asia Pacific.
Following an engaging speech by the guest-of-honour, the Swedish Ambassador to Singapore, His Excellency Par Ahlberger, and an inspiring video on the new Saab 9-3, the highlight of the evening arrived, where three Saab 9-3 in different body styles; Sport Sedan, Convertible and SportCombi made their grand appearance amidst much fanfare!
Guests enjoyed canapés and cocktails till late, admiring the new Saab 9-3 the range that is designed to perform. The sleek, sporty design breathes purity and undeniable purpose. The 2158 improvements made, coupled with world-class safety features, set to offer customers a more responsive and more inspiring drive than ever before.
Three lucky winners even walked away with fantastic prizes including a two-day use of the new Saab 9-3. There was no doubt that many guests ended the evening in high spirits. Official partners for the event include Style Nordic and DBS Treasure.
With three fresh body styles Saab 9-3 Sport Sedan, Saab 9-3 SportCombi and Saab 9-3 Convertible and three superb powertrains, the range offers a model for every need. The Saab 9-3 is particularly suited to the professional who needs a prestigious executive saloon to reflect his discerning taste; and has practical carrying space for the family or outdoor lifestyle for the weekend. They are enthusiastic, versatile cars with world-class real-life safety.
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