Inspired by interest in the striking dress codes of various social groups, Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have systematically documented numerous identities.
They call their series ’Exactitudes’: a contraction of ’exact’ and ’attitude’. By registering their subjects in an identical framework they provide an almost scientific record of people’s attempts to distinguish themselves from others by assuming a group identity.
The apparent contradiction between individuality and uniformity is taken to such extremes that the artistic aspect dominates the purely documentary element. Rotterdam’s heterogeneous street scene remains a major source of inspiration for them, although for this new edition they have also visited Praia (Cabo Verde), New York and Bordeaux.
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