November 2007
Dentsu Inc. announced the release of its 2007 Hit Products in Japan. The report, produced as part of a series that has been chronicling hit products since 1985, examines and generalizes major trends that represented the “consumer mindset” in 2007.
This year’s report is based on an Internet survey of Japanese consumers carried out in November 2007 by Dentsu’s Center for Consumer Studies (CCS).
The products (including some popular content and social phenomena) selected by the respondents as the top 20 products of 2007 are listed below.
2007 Hit Products Top 10 List
No. 1: Touch pen portable games (5)
No. 2: Innovative remote-controlled TV games (44)
No. 3: Billy’s BootCamp™ (-)
No. 4: Digital cameras (-)
No. 5: Widescreen flat-panel televisions (2)
No. 6: 1-SEG compatible devices (10)
No. 7: Japanese movies (24)
No. 8: Cup soup (-)
No. 9: Electronic money (21)
No. 10: Eco goods (64)
No. 11: Sen-no-Kaze-ni-Natte (“A Thousand Winds”) (-)
No. 12: Family discount services (-)
No. 13: Video-sharing sites (50)
No. 14: SNS (17)
(No. 76-2007) 2/5
No. 15: Black oolong tea (-)
No. 16: Digital SLR cameras (-)
No. 17: Products from Miyazaki Prefecture (-)
No. 18: Canned oden and ramen (-)
No. 19: Major League Baseball (-)
No. 20: Slim-bodied mobile phones (40)
Note: The above products were chosen from approximately 150 popular items included in the Internet survey. The total scores in three categories — “recognition,” “have/had interest” and “is/was popular” — were calculated to determine the top products of 2007. The figures in parentheses are last year’s rankings.
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