November 2007
CAMBRIDGE, MA — Akamai Technologies, Inc., the leading global service provider for accelerating content and applications online, released data from its Akamai Net Usage Index for Retail chronicling real-time traffic to online shopping sites. Measuring the impact of "Cyber Monday," Akamai's unique index tracks visitors per minute to an aggregated group of more than 300 global e-commerce sites.
As of 2 p.m. ET yesterday, North American traffic had reached 2,950,806 visitors per minute, a 37 percent increase over 2006's Cyber Monday peak for North America.
At the same time, global traffic reached 4,608,640 visitors per minute, a 30 percent increase over the 2006 peak.
"Much of the growth in year-over-year retail traffic can be attributed to consumer confidence in the Web, retail sites becoming more reliable and secure, and more consumers doing targeted shopping," said Brad Rinklin, vice president of marketing, Akamai.
"As retailers continue to emulate the offline, physical world by adding richer, dynamic environments to their online stores, site performance becomes paramount. Many retailers start the process of preparing for Cyber Monday surges months in advance, and Akamai is used to ensure that their sites perform flawlessly during peak so that every visitor can complete a transaction as quickly, and as reliably, as possible."
Akamai also announced that global retail site traffic on "Black Friday" (Nov. 23rd) peaked at 4,044,800 visitors per minute compared to 3,080,349 a year earlier.
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