November 2007
Dell announced that Carrefour Group will become the first mass merchandiser in Europe to sell Dell notebook and desktop computers.
Dell and Carrefour intend for consumers to be able to purchase Dell products in 365 Carrefour Group stores in France, Belgium and Spain beginning in January. Plans also call for additional stores in more countries later in the year. Carrefour is one of the largest retailers worldwide.
Dell’s relationship with Carrefour is the latest in a series of retail agreements aimed at reaching more consumers globally.
“We’re delighted to have reached this agreement with Carrefour, which enables consumers to have greater access to Dell products in an environment where they can experience the look and feel of our products before purchasing", said Mark Ormerod, Vice President and General Manager, Consumer business for Dell’s Europe, Middle East and Africa operations.
"Beginning in January consumers in Europe will be able to call, click or visit to purchase award winning Dell products at great prices."
With this agreement, Dell products will be available in nearly 10,000 stores around the globe.
By providing new products and services, and multiple ways to connect with Dell – by clicking, calling and visiting – Dell expects to connect with new customers and increase sales in all regions.
Dell recently announced relationships with Staples in the U.S., Courts stores in Singapore, Gome stores in China, Bic Camera Inc. in Japan, Carphone Warehouse in the U.K. and Wal-Mart in the U.S., Canada, Brazil and Mexico.
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