Clear Channel Mounts First-Ever Global Outdoor Advertising Campaign
PHOENIX -- Company's unique portfolio of assets will put AIDS-awareness message on billboards and street furniture in more than 50 countries on six continents
-- Creative was chosen after a worldwide competition of more than 300 advertising agencies
-- Creative unveiled at press conferences today in Johannesburg, London and New York
In the first-ever global outdoor advertising campaign, Clear Channel Outdoor today announced it will mount a global HIV/AIDS awareness campaign in conjunction with UNICEF. The organizations also unveiled the powerful image that will be seen in more than 50 countries on six continents in press conferences today in Johannesburg, London and New York. Clear Channel Outdoor is donating some $5 million in advertising space and production support to the campaign, which begins next month and will continue into 2006.
The campaign will take advantage of outdoor media's unique ability to reach motorists, pedestrians, commuters and shoppers in the world's cities by appearing on billboards, bus shelters, railway stations, buses and airports.
"We have an unprecedented opportunity to truly grab and hold the world's attention on behalf of others," said Paul Meyer, global president of Clear Channel Outdoor. "So we decided to devote the world's first-ever global outdoor campaign to a message that matters globally: the need to help the world's children who are affected and infected by HIV and AIDS."
Worldwide, an estimated 15 million children have been orphaned by AIDS. More than two million children are HIV positive and more than 500,000 have already died this year of AIDS-related causes. Although HIV and AIDS impact children globally, being able to send a single, powerful message around the world using a single outdoor advertising company has not been possible -- until now.
The chilling creative -- a hand-drawn family portrait of a young girl standing beside the graves of her mother and father -- was developed by BesterBurke of Cape Town, South Africa. The image was selected by a blue-ribbon panel of UNICEF and Clear Channel officials and goodwill ambassadors from more than 300 entries from advertising agencies worldwide. The ad will be translated into local languages and accommodate local customs in each country.
Clear Channel Outdoor offices in the following countries are donating advertising space for the campaign: Angola, Australia, Botswana, Belgium, Brazil, Chile, Canada, China, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, India, Ireland, Italy, Korea, Latvia, Lesotho, Malawi, Mauritius, Mozambique, Lithuania, Mexico, Namibia, Netherlands, New Zealand, Norway, Peru, Poland, Russia, Slovakia, Singapore, South Africa, Spain, Swaziland, Sweden, Switzerland, Taiwan, Thailand, Turkey, Uganda, United Kingdom, Ukraine, USA, Zambia and Zimbabwe.
About Clear Channel Outdoor
Clear Channel Outdoor, based in Phoenix, AZ, is a global leader in outdoor advertising with over 800,000 displays in more than 50 countries across 6 continents. In the United States, the company operates over 164,000 advertising displays and has a major presence in 42 U.S. markets. It manages over 60% of the spectacular displays in Times Square and approximately 45,000 taxi displays in 25 major U.S. markets. The Company also provides the advertising programs in more than 200 U.S. malls, as well as over 200 international retail centers. Clear Channel Outdoor also provides advertising displays in 15 major U.S. airports and 44 international airports. Clear Channel Adshel is the company's International street furniture division that operates advertising franchises pursuant to over 6,000 municipal contracts worldwide.
Channel Outdoor is a division of Clear Channel Communications, Inc. (NYSE:CCU), a global leader in the gone-from-home advertising industry. More information may be found by visiting www.clearchanneloutdoor.com and www.clearchannel.com.
-- Creative was chosen after a worldwide competition of more than 300 advertising agencies
-- Creative unveiled at press conferences today in Johannesburg, London and New York
In the first-ever global outdoor advertising campaign, Clear Channel Outdoor today announced it will mount a global HIV/AIDS awareness campaign in conjunction with UNICEF. The organizations also unveiled the powerful image that will be seen in more than 50 countries on six continents in press conferences today in Johannesburg, London and New York. Clear Channel Outdoor is donating some $5 million in advertising space and production support to the campaign, which begins next month and will continue into 2006.
The campaign will take advantage of outdoor media's unique ability to reach motorists, pedestrians, commuters and shoppers in the world's cities by appearing on billboards, bus shelters, railway stations, buses and airports.
"We have an unprecedented opportunity to truly grab and hold the world's attention on behalf of others," said Paul Meyer, global president of Clear Channel Outdoor. "So we decided to devote the world's first-ever global outdoor campaign to a message that matters globally: the need to help the world's children who are affected and infected by HIV and AIDS."
Worldwide, an estimated 15 million children have been orphaned by AIDS. More than two million children are HIV positive and more than 500,000 have already died this year of AIDS-related causes. Although HIV and AIDS impact children globally, being able to send a single, powerful message around the world using a single outdoor advertising company has not been possible -- until now.
The chilling creative -- a hand-drawn family portrait of a young girl standing beside the graves of her mother and father -- was developed by BesterBurke of Cape Town, South Africa. The image was selected by a blue-ribbon panel of UNICEF and Clear Channel officials and goodwill ambassadors from more than 300 entries from advertising agencies worldwide. The ad will be translated into local languages and accommodate local customs in each country.
Clear Channel Outdoor offices in the following countries are donating advertising space for the campaign: Angola, Australia, Botswana, Belgium, Brazil, Chile, Canada, China, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, India, Ireland, Italy, Korea, Latvia, Lesotho, Malawi, Mauritius, Mozambique, Lithuania, Mexico, Namibia, Netherlands, New Zealand, Norway, Peru, Poland, Russia, Slovakia, Singapore, South Africa, Spain, Swaziland, Sweden, Switzerland, Taiwan, Thailand, Turkey, Uganda, United Kingdom, Ukraine, USA, Zambia and Zimbabwe.
About Clear Channel Outdoor
Clear Channel Outdoor, based in Phoenix, AZ, is a global leader in outdoor advertising with over 800,000 displays in more than 50 countries across 6 continents. In the United States, the company operates over 164,000 advertising displays and has a major presence in 42 U.S. markets. It manages over 60% of the spectacular displays in Times Square and approximately 45,000 taxi displays in 25 major U.S. markets. The Company also provides the advertising programs in more than 200 U.S. malls, as well as over 200 international retail centers. Clear Channel Outdoor also provides advertising displays in 15 major U.S. airports and 44 international airports. Clear Channel Adshel is the company's International street furniture division that operates advertising franchises pursuant to over 6,000 municipal contracts worldwide.
Channel Outdoor is a division of Clear Channel Communications, Inc. (NYSE:CCU), a global leader in the gone-from-home advertising industry. More information may be found by visiting www.clearchanneloutdoor.com and www.clearchannel.com.
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