Round Rock, Texas, December, 2007 - Dell announced PartnerDirect (www.dell.com/partner)– a global program that formalizes existing initiatives to help partners increase profitability and deliver greater value and choice to their customers.
PartnerDirect participation is available now to channel partners in the United States and will be available in additional countries and partner groups starting in early 2008.
In addition, the company launched a dedicated partner online community to broaden conversations about how Dell can best meet the needs of its partners and work with them to simplify information technology for their customers. To join the conversation, visit dell.com/partner for access to the partner community forum and blog.
From build-to-order to custom factory integration to best-in-class online capabilities, partners can now take advantage of Dell’s core strengths to achieve greater efficiency, higher profitability, and deliver the latest in differentiated technology offerings to their customers.
Based on feedback from thousands of solution providers, new features developed for channel partners include:
Over time, Dell will grow its dedicated solution provider sales organization, which today serves more than 30,000 partners worldwide, and create a new sales compensation structure that provides incentives to accelerate Dell’s partner business and develop tighter partner relationships.
“Our partners around the world generated approximately $9 billion in Dell run-rate revenue in the past year alone, and we’re collaborating to help partners grow and become even more efficient, profitable and competitive,” Greg Davis, Dell vice president and general manager of Americas Channel Group, told hundreds of solutions providers in a virtual town hall meeting today. “We’re also working with partners and across Dell to evolve our culture to create an environment where our teams are out winning on behalf of Dell – whether that’s direct or through a partner.”
Registered Partner, Certified Partner
Unlike industry-standard programs with high revenue thresholds, multiple tiers, and time-intensive back-end rebate programs, PartnerDirect offers two competitive partnership options:
Also announced today was the first certification path available to partners – Managed Services. Through this certification, Dell can help partners and simplify IT for their customers by offering affordable 24x7 remote monitoring and management of a their entire IT infrastructure for both Dell and non-Dell products. Initially, managed service providers will be able to leverage Dell’s extensive capabilities enhanced by the recent acquisition of SilverBack Technologies. To further enhance its managed services offering, Dell will add capabilities from Everdream upon completion of the pending acquisition, which is subject to customary closing conditions.
“We promise our customers that we’ll provide them the best solutions to address their technology needs, and in many cases, that means partnering with Dell,” said Rick Cantu, president and CEO of Redapt Systems, Inc., a cross-platform hardware and software solutions provider to Fortune 2000 customers that is based in Redmond, Wash. “Dell’s partner program brings choice to our space, and is a win-win for us and our customers.”
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