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Daily News


10 Dec 2007





Consumers Demand Comcast's Signature Video-On-Demand Service
PRESS RELEASE


December 2007

High-Definition Choices, Blockbuster Movies, Top TV Shows, Music and Kids Programming Drive On Demand Popularity

Consumers have voted with their remotes, and the choice is clear: they want to watch TV on their schedules.

Comcast, the nation's leading provider of cable, entertainment and communications products and services, announced today that its signature On Demand service is exploding in popularity, with over:
  • 6 billion on-demand views in less than four years

  • 1 billion hours of on-demand content watched this year alone

  • 250 million views each month

  • 100 views each second

    “Comcast customers browse thousands of On Demand choices, find what they want and hit play 100 times a second. That's skyrocketing usage that demonstrates the importance to consumers,” said Derek Harrar, Senior Vice President and General Manager of Video Services for Comcast.

    “Our HD strategy for the millions of Americans 'going high-def' combines the convenience of On Demand with the most HD content available. There's always more HD to watch on Comcast.”

    Comcast’s On Demand service has grown to feature a library of nearly 10,000 titles per month, available anytime consumers want to watch them, with the ability to fast forward, rewind and pause selections.

    On Demand offers a wide variety of choices –– from movies, music and top TV shows to the most popular kids, sports and lifestyle programs. Comcast also launched its HD On Demand lineup in 2006, which today offers consumers hundreds of HD choices at their convenience.

    Nearly 95 percent of all On Demand selections from Comcast are available at no additional charge.


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