December 2007
ROCHESTER, NY, and PONTE VEDRA BEACH, FL,-Eastman Kodak Company announced that it has entered into a strategic marketing partnership with the PGA TOUR.
The six-year, multi-million dollar agreement begins in 2008 and will include corporate hospitality and season-long tournament branding on scoreboards, as well as additional sponsorship elements that will be announced at a later date.
“As Kodak has transformed into a new company, our marketing strategy has also evolved. We are thrilled to begin a relationship with the PGA TOUR, which will provide us with a unique opportunity to directly connect with our customers and to showcase Kodak’s products, innovations, and services,” said Jeffrey Hayzlett, chief business development officer and vice president, Eastman Kodak Company.
“This is a natural fit for the Kodak brand, which is known the world over for imaging innovation. We look forward to collaborating with the PGA TOUR team to enhance the tour experience for golf fans around the world.”
To kick-off the relationship in 2008, Kodak will be featured on the new digital scoreboards that are in place at virtually all official PGA TOUR events. One side-panel of the scoreboards will be redesigned to reflect Kodak’s familiar yellow and red logo.
Kodak will also host corporate hospitality and entertainment venues at selected TOUR events.
“We couldn’t be more pleased to announce this new partnership with Kodak, an incredibly well-known brand with a tremendous reputation,” said Tom Wade, executive vice president and chief marketing officer, PGA TOUR.
“It is important to the TOUR to continue forging sponsorships with companies like Kodak that are synonymous with quality and tradition, the same positive values that we stand for.”
The Diamond Vision LED scoreboards, which were phased in throughout the 2007 PGA TOUR season, will be fully in use throughout 2008. The digital boards have created a dramatic fan enhancement as they are situated at strategic locations on the course at PGA TOUR events, allowing spectators to stay in touch with the action going on around them.
As such, Kodak will have its brand associated with these new scoreboards, with 11 on site at a given week’s tournament.
Each digital high-resolution scoreboard is capable of showcasing PGA TOUR players in a new, more-engaging way through video, key statistics, graphics, logo animation, and other fan enhancements that are easily visible to spectators on TOUR courses.
Each one-ton board has an active digital display that is more than 7½-feet high by 20-feet long.
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