December 2007
Sean Kingston and Intel Corporation collaborated on the artist's new song, "Gotta Move Faster." The song and its video can be seen exclusively on the Internet where Kingston got his first big break through MySpace (adding to the reason why premiering the video there is a great fit).
Subtle Intel mentions and visual cues are woven into the lyrics and music video, both of which pertain to Sean's mobile life - on tour, shooting music videos, meeting with music execs, chillin' with his friends anywhere in the world - and how he loves using the best technology around to move faster and stay connected.
It's an entertaining journey into the fun and crazy world of a top recording artist, and one that promises to engage current Kingston fans while recruiting new ones. Intel is aiming for the song and video to educate the audience about the benefits of Intel by showcasing how its technology plays a key role in powering the busy life of a hot, new superstar.
Intel is donating its profits from sales of the single and ring tones to the Intel® Computer Clubhouse Network, an after-school community-based technology learning program that enables youth in underserved communities to acquire tools necessary for personal and professional success.
Nancy Bhagat, Intel's vice president of Sales and Marketing Group and director of Integrated Marketing said, "Technology is the new bling. Having a fast and powerful notebook or desktop PC is a status symbol, just like having the best cars, clothes and jewelry. Because technology is now in vogue, mobile technology in particular, it makes sense for Intel and Sean to collaborate on a new song and video about using mobile technology anytime, anywhere."
Valerie Moizel, executive creative director, Woo Agency, said, "We're very excited about the potential of branded music entertainment. Of course, authenticity is key. Our idea to bring Sean Kingston and Intel together just seemed like a natural fit. After all, Sean was discovered on the Internet, writes his lyrics on a PC and his life is all about multi-tasking."
"He can't slow down for anyone. Creating a music video and microsite allowed us to seamlessly integrate branding into content that people want to see and will find entertaining."
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