December 2007
MILPITAS, CA, – SanDisk Corporation, unveiled plans to expand its retail market presence and product offerings in Vietnam. As part of the company’s go-to-market strategy, SanDisk named two leading distributors: FPT Corporation, a leading Vietnamese distributor of IT products and mobile phone products, and Ingram Micro, the world’s largest wholesaler of technology goods.
The company made this announcement at a press conference at the Park Hyatt Saigon Hotel, Ho Chi Minh City, Vietnam.
SanDisk aims to leverage its new relationships with FPT Corporation and Ingram Micro to better reach Vietnam’s growing consumer market of 23 million mobile phone users and 17.8 million internet subscribers. FPT Corporation will focus on SanDisk’s series of mobile phone cards while and Ingram Micro will distribute the company’s leading USB flash drives, high-performance cards for mobile and digital imaging, and Sansa® MP3 players throughout the country.
Vietnam has experienced a boom in broadband Internet services and cities like Hanoi and Ho Chi Minh have up to 90 percent Wi-Fi penetration, creating market demand for portable storage solutions and increased memory capacity for mobile devices.
“Solid economic and infrastructure growth creates a tremendous market opportunity for SanDisk in Vietnam,” said Gavin Wu, Managing Director, SanDisk Corporation Asia Pacific.
“We believe that our high-capacity memory cards for mobile and imaging, combined with flash memory USBs will help address the need for improved information storage and processing, and Vietnam’s increasingly digitally-savvy population.”
FPT Corporation, the strategic partner of major mobile handset vendors such as Nokia, Motorola and Samsung in approximately 80 percent of Vietnam’s provinces, will apply its success in the handset distribution business to market SanDisk’s mobile memory cards.
“Our in-depth knowledge of Vietnam market combined with our extensive experience working with global mobile phone leaders will help to drive success of SanDisk sales and the company’s brand in Vietnam,” said Hoang Minh Chau, Deputy Managing Director of FPT Corporation.
SanDisk’s distribution agreement with Ingram Micro will help to quickly establish SanDisk in the local market. Ingram Micro provides SanDisk with the broadest channel to market its high-performance mobile and digital imaging cards, USB flash drives and MP3 digital audio players in Vietnam.
“The opportunity to work with the global leader in flash memory in such a fast growing market presents Ingram Micro with an exciting opportunity,” said Francis Choo, Managing Director, Ingram Micro Asia Ltd. “I’m confident that this is the first development in what will be a very bright future for SanDisk in Vietnam.”
With the strong support of its two distributors, a combination of global expertise and local insight, SanDisk strives to penetrate Vietnam’s population of approximately 85 million people.
The company will embark on an integrated marketing campaign to build the SanDisk brand. The nationwide campaign, beginning in December, will leverage print advertising, PR activities and point of sales materials to build visibility among retailers, and educate the retail channel and consumers.
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology.
SanDisk is headquartered in Milpitas, Calif., and has operations worldwide, with more than half its sales outside the U.S.
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