Domestic Production
The domestic production volume for November 2007 is up 12.5% over the same month last year due to increased production of the Mazda CX-7 and Mazda CX-9 and added production of the Mazda2 (known as the Demio in Japan) for the European market.
[Domestic production of key models in November 2007]
Mazda2 (Demio) : 16,877 units (up 290.9% year-on-year)
Mazda3 (Axela) : 36,177 units (down 2.8% year-on-year)
CX-7 : 8,414 units (up 54.5% year-on-year)
CX-9 : 3,721 units
Overseas production
Although overseas production of the Mazda6 and Mazda3 was steady, overall overseas production volume decreased 10.8% year-on-year, mainly due to a decrease caused by the Familia and Premacy production in China being attributed to FAW Haima, which has established its own brand.
[Domestic production of key models in November 2007]
Mazda6 (Atenza) : 12,003 units (up 20.9% year-on-year)
Mazda3 (Axela) : 3,978 units (up 210.1% year-on-year)
Domestic sales
Domestic sales were up 2.3% over November 2006 due to the sales boost coming from new models such as the Mazda2 (Demio) and Mazda5 (Premacy) and steady sales of micro-mini models. Mazda’s registered vehicle market share was 4.8%, down 0.5 points over the same period last year, with a 2.9% share of the micro-mini segment (down 0.9 points) and a 4.2% total market share (down 0.1 points).
[Domestic sales of key models in November 2007]
Mazda2 (Demio) : 5,160 units (up 29.3% year-on-year)
Mazda5 (Premacy) : 2,017 units (up 15.7% year-on-year)
Exports
Exports increased over the same period last year, up 9.8% over November 2006, mainly due to an increase in exports of the steady-selling Mazda2 and increased shipments of Mazda CX-7 models bound for regions other than North America.
On a market basis, exports to Oceania and other regions (the Middle East, Central and South America) were steady.
[Exports of key models in November 2007]
Mazda2 : 11,500 units (up 1293.9% year-on-year)
Mazda3 : 29,858 units (down 16.2% year-on-year)
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