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Vogue.com: Street Chic Round Up

PRESS RELEASE


December 2007

WHAT a year in fashion it's been - and they're not just talking on the catwalk. This year the VOGUE.COM Street Chic team have been everywhere, from the glitz and glamour of Royal Ascot, Cannes and the Cartier Polo (where Jimmy Choos and Louboutins were the footwear of choice), to the forefront of fashion - Alternative Fashion Week, Graduate Fashion Week and of course, London Fashion Week.

Not to mention braving the crowds at the launch of the Roberto Cavalli for H&M collection in November (where we only just survived), and getting out and about on the streets of our very own fashion capital, London, to see what trends the nation's shoppers are spearheading.

So what was hot where? Statement designer items in the shape of a Burberry jacket and Sass & Bide jeans were mixed with one-off vintage finds and pieces with an interesting story behind them on Davies Street where, even in the rain, we weren't short of forward thinking fashionistas.

"My friend gave me this cardigan - she studies womenswear at the London College of Fashion and made it herself," explained fashion student Yachi Chan.

While on the ever fashionable Goodge Street, media types in skinny jeans looked effortlessly cool and colourful sporting such hip labels as Marc by Marc Jacobs, Tibi, vintage Miu Miu and classic Vivienne Westwood shoes. From the streets of central London we travelled to the open spaces of Clapham Common where, at Ben & Jerry’s Sundae, the high street - especially Primark - proved the buzz word of the day.

Smock tops and waistcoats layered with oversized pendants provided a suitably bohemian vibe. At summer's Notting Hill Carnival, retro prints found at Portobello Market mixed easily with candy stripes from Miss Selfridge - it was all about easy-to-wear dresses and a chic pair of sunglasses.

"My style is generally a mix between high street and vintage," explained Jackie wilde, an events assistant, whose sunglasses were, she told us, a homage to Kirsten Dunst. Pretty and picturesque, Marylebone High Street proved to be eclectic with influences ranging from Cyndi Lauper to family.

Inspired by her grandma, Miho Sato looked incredibly chic in her monochromatic Ronit Zilkha ensemble, which had an old fashioned charm.

"I particularly like vintage clothes because they are unique," she said.

Having upped its fashion ante with a string of newly opened designer boutiques, chunky knits teamed with delicate accessories were all fashion favourites on Islington's Upper Street.

A pussy bow blouse brought sleek sophistication to an oversized cardigan while a structured black mac was given a laidback feel teamed with trainers.

And as Christmas crept up on us, so too did cute and quirky details in the form of woven belts and graphic print bags - seen at the turning-on of Bond Street’s Christmas lights - and one of our favourites, a ladybird ring, as found among the capital's Christmas shoppers.
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