Creating the Perfect Design Brief
May 8, 2008, Chicago, USA
November 6, 2008, Seattle, USA
A design brief is the most essential ingredient for any major design project. A well-crafted design brief (sometimes referred to as a creative brief) can function as a contract, an easy-to-follow road map for the entire design process, and an invaluable tool for securing project approval at the end of the process. Who should “own” or take accountability for a design brief? Do I need to develop a design brief for every design project?
These are only two of the most frequently asked questions about design briefs that are fully addressed in this highly popular seminar. Instructor Peter L. Phillips will share his extensive knowledge of the subject in a highly interactive and entertaining manner.
Attendees will receive a copy of Peter’s book, Creating the Perfect Design Brief, the first (and to date only) complete book dealing with design briefs.
What you will learn:
Who should attend:
This seminar is ideal for both corporate and design agency managers, designers, consultants, marketing managers, and anyone else involved in the process of developing design briefs.
How you will benefit:
You’ll learn how a well-crafted design brief can enhance creativity, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.
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