January 2008
Singapore- OgilvyOne Singapore announced the appointment of Lucy McCabe, formerly from Rapp Collins Singapore, as Lead Consultant of the agency. McCabe replaces Mervyn Badiali, who recently returned to Sydney.
Reporting directly to Chris Riley, Managing Director OgilvyOne Singapore, McCabe will lead a team of 10 consultants, and analysts working on engagements across OgilvyOne’s portfolio of clients that include American Express, Nokia, Diageo, Levi’s, Unilever, BP Castrol, IBM, Nestle and DHL. McCabe officially begins her new role in January.
Most recently Managing Director, Rapp Collins Singapore, McCabe grew the agency from four people to a team of 18, and more than quadrupled the PBT, all within the two and a half years she was with the agency.
As a long-time member of the Direct Marketing Association (DMA), McCabe has run the DM Asia Creative Awards for the past two years and was chairman of DM Asia 2005.
Chris Riley, Managing Director, OgilvyOne Singapore said:- “Lucy’s remarkable track record speaks for itself; her valuable insight and business acumen will further reinforce the caliber of our team.”
Not a stranger to Ogilvy, McCabe, who is also an Oxford graduate, spent two years with Ogilvy as Business Director running accounts including American Express and Pernod Ricard prior to joining Rapp Collins.
McCabe has also worked with Vodafone in London and Wunderman in Singapore and London, where she led the Ericsson account in both Asia Pacific and Europe.
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