McCann-Erickson Worldwide
622 Third Avenue
New York, NY
January 28 - May 13, 2008
The Institute of Advanced Advertising Studies (IAAS) is one of the AAAA’s longest running and most praised training programs.
The IAAS puts young, promising agency professionals into a real-life marketing environment and challenges them to apply their best thinking and efforts to deliver an integrated plan and creative solution for a discerning client.
IAAS programs are comprehensive evening courses, approximately 15 weeks long, designed for agency professionals with one to three years of experience. Students attend lectures each week and are required, through teamwork, to develop a total advertising and marketing program in their own “mini-agencies” for a given product or service.
Teams compete by presenting to the client. The client challenge for the 2008 New York program will be announced shortly.
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