June 5-6, 2008, Chicago, USA
October 27-28, Boston, USA
Trends are signposts and indicators pointing to what’s going on in the hearts and minds of your customers. They are things that make sense for a reason. They are not just ‘the next big thing,’ nor are they merely data telling you what’s already happened out there in the marketplace.
This seminar will provide a practical and fun exploration of the trend tracking process that simplifies and demystifies the art of trend. Learn how good trend research, effectively translated, can become the platform for great design.
What you will learn:
Who should attend
This seminar is appropriate for anyone interested in learning how to understand the art of trend and connect to the hearts and minds of their customers, in order to design unique products that resonate deeply with their target markets.
How you will benefit:
Current and emerging trends in business and retail are presented as examples of how to be more than just up to the minute. This seminar is an A to Z guide that will help you discover where the minute is going, and help you get there ahead of your competition.
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