January 2008
Cherokee Inc. (NASDAQ:CHKE), a leading global licensor and brand management company, announced that it has signed an exclusive representation agreement with Cate Adair. Under the terms of the agreement, Cherokee will develop strategic global licensing opportunities for Cate Adair Collections.
Cate Adair's design, expertise and credibility, combined with Cherokee's success in seamless brand extensions, provide an opportunity for a retailer to create a range of exciting Cate Adair lifestyle products, including: handbags, belts, footwear, accessories, apparel and home furnishings. Blending the retailers' desire to capitalize on Cate Adair's unparalleled influence on fashion conscious women, the Cate Adair brand will offer consumers the looks they want at prices they can afford.
Anthony Damiani, SVP of Brand Development at Cherokee, stated: "When you pair a brand like Cate Adair with our retail direct model, the results are unparalleled. Cate's design, rich colors and handcrafted artesian leather, coupled with her celebrity following, makes the Cate Adair Collection a brand that will deliver fashion, excitement and sales to a retailer."
Cate Adair said, "We have partnered with Cherokee because of their track record with other luxury brands. They understand the luxury business and how to translate products into more affordable markets."
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