January 2008
AT&T Inc. (NYSE:T) announced an agreement with The New York Times to offer AT&T subscribers exclusive wireless access to content from the award-winning newspaper. During an exclusive four-month agreement in which AT&T is the only carrier to offer The New York Times on-portal, customers will have the ability to stay current on the latest news, business, politics, sports and entertainment through The New York Times' mobile site. "Consumers want immediate access to breaking news, and a wireless handset is a powerful tool for staying connected and informed, regardless of where people are," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "The New York Times is the most trafficked newspaper Web site in the country, and we're giving our customers an easy way to connect to it through AT&T wireless devices.”
The deal provides customers with access to all of the content from The New York Times's mobile site, including its influential opinion, business and sports columnists, at no additional charge. NYTimes.com is the most visited newspaper site in the U.S. with an audience of 17.2 million unique users (Nielsen Online - December 2007).
AT&T recommends selecting a MEdia Max bundle, which provides unlimited access to streaming video, basic content and mobile Web-browsing with MEdia Net. The MEdia Max bundle is $19.99 a month and includes 200 text messages.
For more information about The New York Times on MEdia Net, visit www.wireless.att.com..
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