January 2008
ANAHEIM, Calif., – Digidesign, M-Audio and Sibelius—the audio brands of Avid Technology, Inc., are joining forces at the 2008 National Association of Music Merchants (NAMM) convention, driving home their theme of “a revolution in music creation” with a host of new products and technologies that deliver to customers more choices and creative freedom than ever before.
Having built their reputations as leaders in the industry by providing best-of-breed products that closely address customer requirements—Digidesign and M-Audio for mixing, professional and home studio audio creation, production and finishing, and Sibelius for music education and notation.
Avid’s Audio group is addressing the needs of a wide range of users, from beginning student, to music enthusiast, to audio production professional, facilitating every stage of the creative process.
“With such a large number of new products aimed at every aspect of music creation, from fun learning for the youngest student to advanced production and live sound tools for the most demanding professionals, the Avid Audio brands are bringing new power and creative capabilities to customers across the music and audio industries,” said Dave Lebolt, general manager of Avid Audio.
“These products—several of which have already won awards at the show—are the result of our continued strategic focus on this growing and dynamic marketplace, and our vision of enabling a ‘revolution in music creation’ for all kinds of musical styles and a wide variety of customers.”
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