January 2008
PARK CITY, Utah — At the 2008 Sundance Film Festival Microsoft Corp. together with Sundance Institute presented the Microsoft HDi Grant to director Jason Kohn and producer Jared Goldman for their 2007 Sundance Film Festival Grand Jury Prize-winning documentary “Manda Bala (Send a Bullet).”
Worth an estimated $100,000, the grant provides Kohn and Goldman with resources to author “Manda Bala” in pristine high definition and develop immersive interactive experiences using Microsoft’s industry-leading HDi technology.
HDi technology enables filmmakers to complement their work with features such as picture-in-picture director’s commentary and character biographies that enhance the home viewing experience. The grant also includes support for production of the finished product on HD DVD along with other digital delivery scenarios.
“We put several years into making ‘Manda Bala,’ and this grant lets us explore the digital canvas of HD DVD and HDi and express the work we’ve done in entirely new ways,” Kohn said.
“Considering all the extra footage we have to work with and the award-winning capabilities of HDi on HD DVD, Jared and I are excited to get started.”
HDi is Microsoft’s implementation of the advanced interactive layer in the HD DVD format. The technology has provided the foundation for HD DVD’s leadership in interactivity by taking advantage of mandatory features in every HD DVD player (for example, a secondary video decoder, persistent storage and an Internet connection) to enable in-movie experiences such as picture-in-picture director’s commentary, and Web-enabled features that allow fans to discuss the movie during playback and enable a director or producer to provide new content downloads in the future.
Based on Web standards, HDi easily and efficiently extends the benefits of Web connectivity to the movie-watching experience and can be applied to both optical and digitally distributed scenarios.
“We’ve always believed that the creative community behind filmmaking would best define how HDi should be used, and this grant is meant to put the technology in the hands of the people who will explore its full potential,” said Jordi Ribas, general manager of the HD DVD Group at Microsoft.
“Sundance Institute has long been an important part of Microsoft’s history with digital media technologies, and we look forward to continuing to work together to advance the spirit of independent film.”
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