January 2008
MusiLine, personalised music programming
MusiLine is a personalised music programme creation web service that users listen to in streaming and without any software to download.
Exclusively, from today's launch of the service on orange.fr, musiLine gives Orange broadband Internet subscribers (more than 7 million customers on September 30, 2007) the free and unlimited opportunity to listen to personalised music programs amongst the biggest French and international hits, like "No one" by Alicia Keys, "Ça fait mal" by Christophe Maé, "Dès que j'te vois" by Vanessa Paradis or "Same Mistake" by James Blunt.
Designed for every music fan, the service offers access to streamed music according to a series of criteria, including musical genres, users' favourite titles or artists. Eventually, users can create an unlimited number of personal programmes.
They can access the music feed in secured streaming mode and the content can neither be downloaded nor saved, thus protecting the rights owners. The musical catalogue evolves constantly and is updated on a weekly basis, with new titles selected by an editorial committee, made of music programmers from Lagardère Active's own medias.
MusiLine, an interactive, community service for music feed listeners
Thanks to simple and intuitive navigation, musiLine allows users to listen to, create, personalise and share their music programmes. Users parameter their programmes with:
Users can buy their favourite music, completely legally, via a link to Jukebox, the orange.fr music download platform. They will find most of the items listed in the musiLine catalogue.
The musiLine catalogue, enriched and extended every week with the latest music hits, will evolve continuously to offer Internet users the very best in music, with classical and jazz available in the first half of 2008.
Soon, subscribers will also enjoy additionnal services, such as music à la carte menus, and access from their mobiles or their liveradios.
Orange and Lagardère Active in tune with musiline
With musiLine, Orange and Lagardère Active have launched a unique partnership where each has a strong interest:
Lagardère Active is a group with great experience in the world of music through its radio stations and music TV channels and it showed an early interest in extending to the Web. In this context, it provides Orange with know-how on the publication of music feed and complementary information (particularly the current lives of artists and works). MusiLine can also count on more than 20 years of Lagardère Active know-how in the field of music programming (RFM, Europe 2, Europe 2 TV, MCM, MCM Top, MCM Pop, Mezzo).
Similarly, Orange brings convergent solutions that enable users to mutualise their music environments (genres, playlists, libraries, etc.) using different devices (PC, mobile, MP3 players, TV), as well as the leading audience portal in France, with more than 5.2 million visitors a day on orange.fr and voila.fr. Both of these expertises will be rewarded through an advertisement revenue-sharing partnership between Orange and Lagardère Active.
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